About Us
The Prima Group has been in business since 1968 and has its origins in Beaufort West.
Prima Group history
Fanie Malherbe, the founding member of the company, along with a partner, bought the former Beaufort West Retreaders in 1968 and two more branches followed soon thereafter.
In 1974 the company’s name officially changed to Prima Tyres – the forerunner of the current Prima Group.
The Prima Group has grown from strength to strength and diversified in various ways over the past 40 plus years.
Fanie Malherbe’s two sons Pieter and Febbie, as well as his son-in-law Johan Louw, have since joined the Prima Group.
Today the Prima Group is a proud product of decades of hard work!
The Prima Group may have diversified and branched out into new industries but we still believe in the same honest, efficient service that exceeds our customers’ expectations.
Group Structure
We exceed customers’ expectations,
honestly and effectively, every time.
Our business partners
022 486 5550
hk@primatyre.co.za
Abattoir Road, Malmesbury, 7299