022 486 5550 hk@primatyre.co.za

About Us

The Prima Group has been in business since 1968 and has its origins in Beaufort West.

Prima Group history

Fanie Malherbe, the founding member of the company, along with a partner, bought the former Beaufort West Retreaders in 1968 and two more branches followed soon thereafter.

In 1974 the company’s name officially changed to Prima Tyres – the forerunner of the current Prima Group.

The Prima Group has grown from strength to strength and diversified in various ways over the past 40 plus years.  

Fanie Malherbe’s two sons Pieter and Febbie, as well as his son-in-law Johan Louw, have since joined the Prima Group.

Today the Prima Group is a proud product of decades of hard work!



Beaufort West Retreaders bought by Fanie Malherbe and partner.


Calvinia branch purchased.


Malmesbury branch purchased and the name “Prima Tyres” is used. (The first step in establishing the current Prima Group).


Current Head Office premises erected in Malmesbury, including a tyre re-treading factory.


  • Advanced Galvanising established in collaboration with partners.
  • Interests acquired in several car dealerships.


Engen Filling Station and convenience store opened in Malmesbury.


All interests in car dealerships sold.


All existing Prima Tyres stores converted to Hi-Q and Supa Quick Shops.


  • The Prima Group investment property complex is situated at the N1 City Building in Cape Town; our property portfolio had to be extended to include buildings that are not occupied by the Prima Group itself.

  • Interest in Hermanus Filling Station (Engen) acquired.


100% shareholding in Advanced Galvanising accepted.


Property portfolio expanded to Germany.


PCG Couriers becomes part of the Prima Group.


Prima is a founding member of TYREMART franchise. Prima convert 4 shops to Tyremart franchises.


50% shareholding in Kenako Mall accepted.

The Prima Group may have diversified and branched out into new industries but we still believe in the same honest, efficient service that exceeds our customers’ expectations.

Group Structure

The Prima Group structure

We exceed customers’ expectations,
honestly and effectively, every time.

Our business partners

022 486 5550


Abattoir Road, Malmesbury, 7299

2 + 11 =